Digital SEO Marketing - The Battle to learn what Google is 'not providing' you

Digital SEO Marketing is a tough and intricate area, and one of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not typically one to complain about the way that Google changes - mostly they are moving to make the SEO 'game' a more trustworthy a value driven industry, but some things are still irritating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Irrespective of how you intend to structure your keyword investigation, everything begins with a specific core idea, one that you should develop by checking out your metrics and Google Analytics.

The concept is that from this principal idea and keyword, you then set up a seed list of terms, expanding through related terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other things to consider.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to diminish the access to the data produced by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This implies that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the most basic ways to learn the real metrics for many specific niche areas. The main issue that is raised by this is how it affects the small businesses in Sydney that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. 

For example, you can contact my SEO firm, Internet Marketing Experts Sydney on1300 595 013 or visit,.internetmarketingexpertsSydney.com.au