Digital Advertising is a amazing area which
you need to try for your local Sydney company if you hope to increase your SEO
campaign. The very best spot to turn to is Google AdWords to learn how to use
advertising, another area is Facebook ads, but let's start-off today with running
through a few ideas about Google AdWords and its affect upon SEO and
Advertising.
Start off by visiting
https://www.google.com.au/adwords/
From here you can start off on your grand
quest of Google advertising.
But
right before you start, know this:
- You will not see progress until you commit-- don't only spend $1 and expect amazing results.
- You need to let your ad campaign run for a minimum of a week-- if you try and read the outcomes before this you will not see what really happens, there is often a peak of interest at the start, which will soothe after a week.
- And there are in addition two different systems in Google AdWords. There is AdWords 'classic' and also Google AdWords 'Express'.
- You can design an advertisement for your Sydney business through Express far more rapidly than classic AdWords, however you will have less options and less tools.
- Your Ad Campaigns don't transfer between the two systems, so you can't manage an express ad from Classic AdWords.
So It is quite simple to set up your
campaign, simply Google AdWords, select 'start campaign' and you are one your
way! Simply choose your place (such as Sydney) and your Budget. But I have
always found the part that many people find tricky is understanding what to
actually write for your ad.
Headline.
The headline is the name of an ad. It has
to be attractive and eye-catching! It should be contained in no more than
twenty-five characters. Note: the headline can't be merged with the
descriptions.
Description
1 and 2.
The description highlights the title and
provides a great call-to-action (CTA) to motivate the reader to click on your
ad for Sydney. Please take note that the two lines can either be composed of
two parts of a sentence or two small sentences. It can be read at one time. So
you can start off a sentence in the description 1 and finish it in the
description 2 - that's totally fine. However, wach description line can not
exceed thirty-five characters.
Display
URL.
It is the URL displayed on the ad but it
could be different from the actual one if it is too long or too complex. A
display URL can have the keyword or the search intent in the URL path to be
more relevant.
Official
Rules for Writing Ads.
- Only one exclamation mark, and no exclamation mark in the headline.
- Do not use the word 'click' or anything that is inconsistent with the performance of Google searches as per their policy.
- No misusing of upper case.
- Recognize the character limits.
All
the rules for Google ads are described here:.
https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.
The preview also demonstrates you how your
ad will look on standard searches along with on mobile searches and for other
engines so you can realize how your ad will look for all options. Once you are
happy, click 'Save' and you will now have finished your very first AdWords Ad
for your Sydney company!
So I have aimed to give you a little bit of
an understanding of where you can start with Digital Advertising in Sydney, but
there are so many other facets which will call for your attention as your
business grows. My advice is that you have to start learning more and more, and
the fact that you are checking out this blog is a great start because free
information like this can help you combine it all together. If you are
searching for even more though, and what to put this into practice, then you
may wish to start thinking about an SEO company to boost your Digital
Advertising. And so, if you have any questions, or simply want to chat, simply
call Internet Marketing Experts Sydney on 1300 595 013 or visit,
www.internetmarketingexpertsSydney.com.au.
