Internet Marketing Sydney is a
sophisticated thing, and as we enter into 2016, people are in a way of thinking
where they reflect back on the year that was 2015, and try and figure out what
life holds in store for them later. This is of course, challenging. You can certainly
never find out what is around the corner, but if you find out the vital parts
of the past and look for trends you can get a better comprehension. This is
especially true for SEO. I would like to try and explain to you some of the
major trends that have been arising in 2015 throughout the Sydney SEO business
and the globe. From this with any luck together we can try and figure out where
to focus our efforts, this will be particularly helpful if you are a local
Sydney business.
Think Local
This is the major developing trend and it
is going to keep improving in significance. This means that if you are an
Sydney company and you are looking for local clients, then this is wonderful.
Starting with the changes from Google Pigeon, we saw an emerging pattern that
local Sydney searches were actually ranking higher than business with national
company headquaters, or even sites on the other side of the city. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing overseas and are starting to emerge in Australia and it won't
be very long before they gain appeal in Sydney.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Especially with the global sweep
(or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 things for a local Sydney business.
1 - you ought to be taking note
of growing trends, and ensure you have the capability to actually let people
pay - such as, if you are yet to buy a PayWave or RFID reader for your ship,
then get one.
2 - you can start making use of the mobile nature of paying.
This means advertising and marketing, coupons and other fantastic offers that
you can send to people on their phones and therefore direct into their wallets.
Beacons
Beacons are something that has had growing
use overseas and we are seeing them locally now too, but they are basically
other ways of getting advertisings to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it just simply provides information or a
discount to people who are connected or sign up to the Beacon. This means that
customers at your Sydney store, or even walking past the area will be given
more motivation to actually enter the store and make a purchase. It's a
creative promotion and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is incredible how people can keep reinventing ways to
get their business out there, and the same can possibly be done for your local
company in Sydney. Be creative and even searching for what people have done,
especially when it comes to social media - if you see a little something you
like, remember of it and find a way to combine a related idea into you own
campaign.
My final pieces of parting suggestions -
and these are things that you can possibly do now, today - would be to sign up
to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose
one you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your reputation at a local
Sydney level, and also boost your authority and possibly even become an useful
resource for people. This all goes towards your local SEO efforts which are key
in 2016. So you will most likely observe that the future actually looks helpful
for Local businesses with patterns and technology pushing for even greater
interaction at a 'community' level. This is great for Sydney businesses, so I
hope that you are as delighted as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are planning to increase your SEO efforts,
then contact Internet Marketing Experts Sydney on 1300 595 013 or visit,
www.internetmarketingexpertsSydney.com.au
