Digital SEO Marketing is a
tough and intricate area, and one of the ways that makes it even more
challenging is the way that Google is making it harder to find information. I
am not typically one to complain about the way that Google changes - mostly
they are moving to make the SEO 'game' a more trustworthy a value driven
industry, but some things are still irritating. So what am I grumbling about
here? Well allow me to make an effort and explain it this way.
Irrespective of
how you intend to structure your keyword investigation, everything begins with
a specific core idea, one that you should develop by checking out your metrics
and Google Analytics.
The concept is
that from this principal idea and keyword, you then set up a seed list of
terms, expanding through related terms and synonyms of your base concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, online marketing and other things to consider.
At one point,
Google was content to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
performs.
Google has opted
though that they are going to diminish the access to the data produced by
specific searchers. This includes those who are logged into a Google account
such as Gmail and Google+, along with anyone using recent updates of Mozilla
Firefox. The secure searchers are shown in the search result site's domain
including 'https' rather than 'http'.
As explaining by
the Not Provided site, www.NotprovidedCount.com, this influences an ever
increasing amount of data, being upwards of 80 %. This implies that the days of
basic and free access to marketing reports through Google Analytics accounts
are at an end. Rather, you will have to invest in a Google AdWords advertising
account for you to use Google's proprietary information.
There are a
variety of good keyword research tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it appears that an SEO
company may be one of the most basic ways to learn the real metrics for many
specific niche areas. The main issue that is raised by this is how it affects
the small businesses in Sydney that are trying to conduct some DIY SEO who
don't always want to run a full SEO campaign or invest too much money in
AdWords or AdSense. Where this goes next in 2016, only time will tell. But if
you are searching for more information on ways that you can try and get more
accurate information and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some research and
find one that is best for you.
For example, you can contact my SEO firm,
Internet Marketing Experts Sydney on1300 595 013 or visit,.internetmarketingexpertsSydney.com.au
