Mastering the Call to Action

Digital Advertising Sydney

  

Digital Advertising in Sydney means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to establish a lead. It can make or break depending on how weak or strong your CTA is, therefore I want to give you a few tips to make sure that you are doing the most you can to grow your brand and produce those necessary leads.

Wording

Really straightforward, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, choosing between the words, 'buy' and 'shop' as a CTA, one might presume that they each mean the same thing. But you must understand that many people on the web normally avoid commitment, so subconsciously even there is a propensity for most people to think that the term 'buy' is locking them into something, while 'shop' is a way for them to learn more details. The issue I am trying to make is that you really must take into account the wording and avoid words that have unintentional effects.

Shape and Colour

It may seem odd, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a variety of studies into the concept of layout and its affect upon a person's perception, and essentially one idea claims that curves are the leading way to go. So, if you want to try and optimise even more, think about making the button for your call to action curved, rather than a square.

Now, colour, this is another area that there are a few theories on. Some people would have you think that green is great because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it will make people more relaxed ... Ultimately there really isn't any conclusive evidence to suggest one option over every other, so just choose what works best for your style. One thing that I will point out though is that you should take note of the font size and colour-- If you want your digital advertising to be most helpful in the Sydney area, it is a good idea to try and make it different from the rest of your content, but don't go too ridiculous.

Location

Where your call to action is placed is quite vital to digital advertising results.

All that I suggest by this is see to it that you don't have it stashed in a corner somewhere, or that you have way too much text that is convoluting the Call to action.

Finally it all comes down to finding out the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the components together just think easy and think about your client.

Developing your Online Sales with good CTA's.

If you need to improve your digital marketing strategy in Sydney or just want learn more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsSydney.com.au.

This piece is written with a handful of tips in mind, and it stems from a fair bit of research and development, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips contact us on 1300 595 013.