Digital SEO Marketing Sydney is not as
simple as creating a website there are of many different Digital SEO Marketing
concepts to try and understand yourself as a website owner. It is for this
reason I wish to show to you a few lessons that I have learnt about Facebook
Ads. Why Facebook ads? Because Social media is critical to Digital SEO
Marketing, and because there are so many matters about Facebook Ads that I
wished I knew when I initially started investing with them.
Lesson # 1 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, many Facebook users are young, and younger markets basically only use
mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend upon your
audience, but even though you are aiming at an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
possibility.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means ensure
that you look to make sure the ad works for mobile in the preview, and you
explore the quantity of ads you want aimed totally to 'mobile.
Lesson # 2 - Image v Text
This is something that I really needed to
remember when first starting. Facebook Ads must contain below 20 % text, it is
Facebook's way of making sure your ads actually are not being too obtrusive and
annoying, so you should ensure that that you have a nice image in your ad and
your font isn't too large.
One thing that I generally use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are using in the ad.
So be confident to keep this in mind and
your ads will have more results, and less automatic rejection by Facebook.
Lesson # 3 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you need to select a location. So if you are a local Sydney
Business then you will want to set the location to Sydney. It just makes sense,
right?
But what lots of folks overlook is that
they choose by default the option for "Everyone in this Location".
So I wish to explain to you what that
actually means. - 'everyone in this location' means every single person in
whose Facebook says that they are actually in Sydney will be possibly targeted
by your ad. This is pretty specific, and yet still broad enough to where you
may be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Sydney, or even just people visiting.
So depending on your small business, you
may prefer to be targeting people that are visiting or even on holiday in
Sydney. By selecting the option for this you can make sure you are reaching the
specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting some
of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are likely to benefit your business.
Ideally these few ideas and pieces of
advice will help you to save some effort, time, and even a bit of money when it
comes to Facebook ads and your Internet Marketing attempts in Sydney.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Sydney on
1300 595 013 or visit, .internetmarketingexpertsSydney.com.au.
