INTERNET MARKETING's Pidgeon carries good news for local Sydney businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you must understand each one of recent updates for you to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Sydney businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is very important to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that are using underhanded techniques or trying to buy links - it pushed again towards websites ought to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building - Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has established a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Sydney business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Sydney store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small companies were just losing hope on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Sydney, is now more likely to rank a local Sydney business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the most away from your business!

If you really want to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking into Internet Marketing Experts Sydney, call 1300 595 013 or visit at www.internetmarketingexpertssydney.com.au

Internet Marketing Sydney - What will 2016 hold for local business?

Internet Marketing Sydney is a sophisticated thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and figure out what life holds in store for them later. This is of course, challenging. You can certainly never find out what is around the corner, but if you find out the vital parts of the past and look for trends you can get a better comprehension. This is especially true for SEO. I would like to try and explain to you some of the major trends that have been arising in 2015 throughout the Sydney SEO business and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be particularly helpful if you are a local Sydney business.

Think Local

This is the major developing trend and it is going to keep improving in significance. This means that if you are an Sydney company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw an emerging pattern that local Sydney searches were actually ranking higher than business with national company headquaters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing overseas and are starting to emerge in Australia and it won't be very long before they gain appeal in Sydney.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick 'contactless' paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Sydney business.

1 - you ought to be taking note of growing trends, and ensure you have the capability to actually let people pay - such as, if you are yet to buy a PayWave or RFID reader for your ship, then get one. 

2 - you can start making use of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are something that has had growing use overseas and we are seeing them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Sydney store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It's a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell using these aps. It is incredible how people can keep reinventing ways to get their business out there, and the same can possibly be done for your local company in Sydney. Be creative and even searching for what people have done, especially when it comes to social media - if you see a little something you like, remember of it and find a way to combine a related idea into you own campaign.

My final pieces of parting suggestions - and these are things that you can possibly do now, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Sydney level, and also boost your authority and possibly even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will most likely observe that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Sydney businesses, so I hope that you are as delighted as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Sydney on 1300 595 013 or visit, www.internetmarketingexpertsSydney.com.au

Digital SEO Marketing Sydney - Facebook Ads Lessons to increase your Impact

Digital SEO Marketing Sydney is not as simple as creating a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is critical to Digital SEO Marketing, and because there are so many matters about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger markets basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed totally to 'mobile.

Lesson # 2 - Image v Text

This is something that I really needed to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be confident to keep this in mind and your ads will have more results, and less automatic rejection by Facebook.

Lesson # 3 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Sydney Business then you will want to set the location to Sydney. It just makes sense, right?

But what lots of folks overlook is that they choose by default the option for "Everyone in this Location".

So I wish to explain to you what that actually means. - 'everyone in this location' means every single person in whose Facebook says that they are actually in Sydney will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Sydney, or even just people visiting.

So depending on your small business, you may prefer to be targeting people that are visiting or even on holiday in Sydney. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are likely to benefit your business.

Ideally these few ideas and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing attempts in Sydney.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Sydney on 1300 595 013 or visit, .internetmarketingexpertsSydney.com.au.

Digital SEO Marketing - The Battle to learn what Google is 'not providing' you

Digital SEO Marketing is a tough and intricate area, and one of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not typically one to complain about the way that Google changes - mostly they are moving to make the SEO 'game' a more trustworthy a value driven industry, but some things are still irritating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Irrespective of how you intend to structure your keyword investigation, everything begins with a specific core idea, one that you should develop by checking out your metrics and Google Analytics.

The concept is that from this principal idea and keyword, you then set up a seed list of terms, expanding through related terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other things to consider.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to diminish the access to the data produced by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This implies that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the most basic ways to learn the real metrics for many specific niche areas. The main issue that is raised by this is how it affects the small businesses in Sydney that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. 

For example, you can contact my SEO firm, Internet Marketing Experts Sydney on1300 595 013 or visit,.internetmarketingexpertsSydney.com.au

Digital Advertising Sydney - New to the field of advertising? Don't be afraid, Be adventurous!

Digital Advertising is a amazing area which you need to try for your local Sydney company if you hope to increase your SEO campaign. The very best spot to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let's start-off today with running through a few ideas about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand quest of Google advertising.

But right before you start, know this:

•  You will not see progress until you commit-- don't only spend $1 and expect amazing results.
•  You need to let your ad campaign run for a minimum of a week-- if you try and read the outcomes before this you will not see what really happens, there is often a peak of interest at the start, which will soothe after a week.
•  And there are in addition two different systems in Google AdWords. There is AdWords 'classic' and also Google AdWords 'Express'.
•  You can design an advertisement for your Sydney business through Express far more rapidly than classic AdWords, however you will have less options and less tools.
•  Your Ad Campaigns don't transfer between the two systems, so you can't manage an express ad from Classic AdWords.

So It is quite simple to set up your campaign, simply Google AdWords, select 'start campaign' and you are one your way! Simply choose your place (such as Sydney) and your Budget. But I have always found the part that many people find tricky is understanding what to actually write for your ad.

Headline.

The headline is the name of an ad. It has to be attractive and eye-catching! It should be contained in no more than twenty-five characters. Note: the headline can't be merged with the descriptions.

Description 1 and 2.

The description highlights the title and provides a great call-to-action (CTA) to motivate the reader to click on your ad for Sydney. Please take note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start off a sentence in the description 1 and finish it in the description 2 - that's totally fine. However, wach description line can not exceed thirty-five characters.

Display URL.

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complex. A display URL can have the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads.

•  Only one exclamation mark, and no exclamation mark in the headline.
•  Do not use the word 'click' or anything that is inconsistent with the performance of Google searches as per their policy.
•  No misusing of upper case.
•  Recognize the character limits.

All the rules for Google ads are described here:.

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also demonstrates you how your ad will look on standard searches along with on mobile searches and for other engines so you can realize how your ad will look for all options. Once you are happy, click 'Save' and you will now have finished your very first AdWords Ad for your Sydney company!

So I have aimed to give you a little bit of an understanding of where you can start with Digital Advertising in Sydney, but there are so many other facets which will call for your attention as your business grows. My advice is that you have to start learning more and more, and the fact that you are checking out this blog is a great start because free information like this can help you combine it all together. If you are searching for even more though, and what to put this into practice, then you may wish to start thinking about an SEO company to boost your Digital Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Sydney on 1300 595 013 or visit, www.internetmarketingexpertsSydney.com.au.

Online Marketing Sydney - Making your Business Become a Brand

Online Marketing in Sydney is about Brand recognition, and the capacity to grow your brand through SEO is always increasing in importance. The general buyer focus has shifted towards a combination of building general brand awareness and having a product that genuinely speaks to them. This suggests that if a customer has heard of your brand favourably, then they are far more likely to purchase or engage with your products, then that of your competitors.

Understand your customers to grow your brand

Online SEO Advertising in Sydney can seem like a difficult matter, but once you start to understand some of the major areas it will all make a lot more sense to you and your small business. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only determine your audience in Sydney and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product may be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both update your Sydney business in many areas of and identify issues that you are yet to consider.